AppsFlyer

AppsFlyer is a prominent mobile attribution and marketing analytics company founded in 2011 and based in Herzliya, Israel. The company specializes in AI-powered, privacy-first measurement technologies that convert complex data into actionable insights for app marketers and businesses globally. With over 65% market share in app attribution analytics, AppsFlyer supports nearly 7 billion mobile devices and employs more than 1,400 people across 15 offices worldwide. The company offers a comprehensive platform that includes app attribution and marketing analytics, privacy solutions, and a Single Source of Truth for unified data measurement. Its advanced features encompass deep linking, fraud protection, and AI-driven insights, catering to a diverse range of clients from startups to Fortune 500 companies. Notable customers include HBO, Waze, Alibaba, and Adidas. AppsFlyer is committed to fostering a people-centric culture and has achieved significant growth, reaching nearly $400 million in annual recurring revenue by 2023.