Burson

Burson is a global communications and public relations agency formed in 2024 from the merger of BCW and Hill & Knowlton. With roots tracing back to Burson-Marsteller, founded in 1953, the agency is part of WPP and generates annual revenue of $1.27 billion, making it the largest PR firm in the world. Burson serves over 50% of Fortune 100 companies across various sectors, including healthcare, technology, energy, financial services, and sports & entertainment. The agency offers a range of specialized services focused on reputation building, promotion, and protection. Its expertise includes consumer and brand strategies, corporate and public affairs advisory, creative content development, and data-driven research. Burson leverages AI and strategic insights to manage reputations effectively, emphasizing the importance of company actions, communications, social narratives, and stakeholder beliefs. As part of WPP, Burson collaborates with multidisciplinary agencies to provide comprehensive solutions for its clients.