BX Blue

BX Blue is a Brazilian fintech specializing in payroll loans for federal public servants, retirees, and INSS pensioners. Founded about six years ago, the company operates a digital marketplace that connects clients with partner banks offering payroll loans, including Banco do Brasil, Bradesco, Daycoval, Banrisul, and BRB. With approximately 1 million registered clients, BX Blue has processed over R$ 2.4 billion in payroll loan contracts. In 2023, BX Blue was acquired by PicPay, one of Brazil's largest digital financial platforms, which has over 30 million active users. This acquisition aims to integrate BX Blue's payroll loan marketplace into the PicPay ecosystem, enhancing the range of financial products available. The marketplace allows public servants, retirees, and pensioners to access competitive loan conditions with low credit risk. The partnership with major financial institutions ensures reliable loan offerings for its clients.