Stadium

Stadium is Sweden's largest sports retail chain, founded in 1974 by brothers Ulf and Bo Eklöf. The company opened its first store in Stockholm in 1987 and is headquartered in Norrköping. Stadium operates around 180-190 stores across Sweden, Finland, and Norway, employing approximately 3,500 people. In 2024, the company reported annual revenue of $711.3 million. Stadium's mission is to inspire an active lifestyle by offering modern and functional sports gear, sportswear, and equipment at competitive prices. The company provides a wide range of products, including clothing, footwear, accessories, and equipment for various sports and outdoor activities. Stadium also features specialized offerings like Stadium Outlet for discounted items, Stadium Ski for ski-related products, and Stadium Connect, an online marketplace for partners. Additionally, Stadium runs Sweden's largest sports camp for children and youth, hosting around 8,000 participants annually, and emphasizes sustainability in its operations.