The Duracell Company

The Duracell Company is a prominent American manufacturer known for its alkaline, specialty, and rechargeable batteries. Founded in 1935, Duracell has a rich history of innovation, particularly in developing compact and durable alkaline manganese batteries. The company offers a variety of portable power solutions, including AA, AAA, C, D, and 9V alkaline batteries, as well as specialty batteries for devices like hearing aids and watches. Duracell is recognized for its high-performance batteries that provide long-lasting power for consumer electronics, industrial applications, and photographic equipment. The brand is symbolized by its iconic copper and black battery design and the well-known Duracell Bunny mascot. Duracell has a strong legacy, having supplied batteries for significant events, including the Apollo 11 moon mission. The company continues to focus on research and development to enhance battery performance and meet the needs of a diverse customer base, including everyday consumers and professional users.