heru

Heru is a fintech startup based in Mexico City, focused on providing financial and tax services for gig economy workers, especially delivery drivers and independent contractors in Latin America. Founded by former Uber employees Mateo Jaramillo and Stiven Rodríguez Sánchez, Heru aims to enhance the financial health of gig workers by simplifying tax filing, insurance, credit, and payment processes. The company's main offering is a mobile app that automates tax filing for consumers and small to medium enterprises (SMEs) in Mexico. This app streamlines the tax process by automatically filing taxes, deducting expenses, issuing invoices, and collecting payments, making it easier for independent workers to meet their monthly tax obligations. In addition to tax automation, Heru provides a range of financial services, including insurance products and credit access, all designed to support the financial stability of gig workers. Heru has attracted significant investment, including a $1.7 million pre-seed round and a $6 million investment from Google’s Gradient Ventures, highlighting its growth potential in the fintech sector for Latin America's gig economy.