Hogarú

Hogarú is a Colombian digital platform company founded in 2014 that specializes in formalized cleaning services for households and businesses. The company aims to improve working conditions for cleaners by providing stable employment opportunities, particularly in a sector often marked by informality. Hogarú employs around 9,000 cleaners, primarily women, many of whom were previously informal workers. The company operates through a supply and demand platform that connects customers with trained cleaners, managing the entire employment process. Hogarú also facilitates formal employment for private households, promoting legal contracts and social benefits for cleaners. Customers can hire cleaning services with flexible scheduling, manage bookings, and make payments easily. In 2024, Hogarú merged with Homely, a Mexican cleaning services company, to expand its reach across Latin America. Headquartered in Bogotá, Hogarú is recognized as a leading cleaning services provider in Colombia, with reported revenues of approximately $31.4 million. The company emphasizes reliability, safety, and quality in its service delivery.