Ipsos

Ipsos is a leading multinational market research and consulting firm based in Paris, France. Founded in 1975, the company specializes in providing insights into consumer behavior, public opinion, advertising, marketing, media measurement, and social research. With a presence in over 90 countries and a workforce of approximately 18,000 employees, Ipsos has established itself as a key player in the market research industry. The firm offers a diverse range of services, including advertising and media research, marketing and customer loyalty studies, opinion polling, and social research. Ipsos utilizes proprietary tools and global panels to deliver actionable data that supports client decision-making. The company has seen significant growth through strategic acquisitions and innovations, including the launch of Ipsos Digital in 2021, enhancing its digital and mobile research capabilities. With a commitment to understanding market dynamics, Ipsos continues to drive impactful insights for its clients.