IPSY

IPSY is a personalized beauty subscription service founded in 2011 and based in San Mateo, California. Co-founded by beauty influencer Michelle Phan, the company offers curated monthly beauty boxes that include makeup, skincare, haircare, and wellness products. IPSY tailors its offerings through quizzes and data analytics, ensuring a personalized experience for its subscribers. The subscription model includes various tiers, such as the Glam Bag with deluxe samples and the Glam Bag Plus featuring full-size products. In addition to its subscription service, IPSY operates an e-commerce marketplace for discounted beauty products and provides a video production space called Open Studios for creators. The company emphasizes inclusivity and self-expression, partnering with major brands like L'Oréal and M.A.C Cosmetics, as well as indie labels. With a strong community focus, IPSY serves millions of beauty enthusiasts, fostering a vibrant environment for product discovery and engagement.