Justo

Justo is a digital-first grocery e-commerce platform founded in 2019 in Mexico. The company aims to disrupt the retail industry by promoting fair, responsible, and sustainable practices. Justo provides consumers with fresh, healthy, and affordable groceries while empowering small and medium-sized local farmers and producers by giving them direct access to online sales. The platform offers a wide range of fresh produce, staples, and household grocery items, with about 80% sourced from local suppliers. Justo emphasizes environmentally sustainable practices in sourcing and delivery, providing artisanal and organic products often unavailable in traditional supermarkets. Customers can enjoy a streamlined online shopping experience through its website and app, with home delivery in less than 24 hours. The company also tailors product offerings based on customer data analytics, enhancing the shopping experience. Justo targets consumers in Latin America, particularly in Mexico, who value convenience, quality, and ethical sourcing. With around 2,500 employees and over $350 million in funding, Justo is committed to scaling its operations and technology to ensure efficiency and customer satisfaction.