Kovi

Kovi is a São Paulo-based mobility and fintech company that specializes in flexible car ownership solutions for Latin America, particularly Brazil. Founded in 2018 and backed by Y Combinator, Kovi offers an all-inclusive car subscription and rental service aimed at gig economy workers, such as ride-hailing and delivery drivers, who need reliable vehicles without the barriers of traditional car ownership. The company provides flexible vehicle access through short- to medium-term rentals, allowing customers to avoid large upfront costs and long-term commitments. Kovi also manages vehicle fleets optimized for gig economy work and integrates fintech innovations to facilitate credit assessments and lending, making vehicle access more attainable for underbanked populations. With reported revenues around $410 million and a workforce of over 2,000 employees, Kovi has established itself as a key player in the Latin American mobility market. In early 2025, Kovi was acquired by Moove, an Uber-backed mobility fintech, enhancing its reach and capabilities while continuing to operate under its own brand.