Lizza

Lizza is a Mexican startup founded in 2024 and based in Guadalajara. The company operates an AI-powered assistant platform that manages creator-brand partnerships specifically for direct-to-consumer (D2C) e-commerce brands. Its core service automates the entire collaboration process, including finding, contacting, and managing partnerships with content creators. The platform serves as a SaaS marketplace tool that connects brands with influencers, simplifying influencer marketing and enabling content creators to monetize their talents. Lizza targets D2C e-commerce companies looking to enhance their marketing efforts through efficient influencer partnerships. The company is part of Y Combinator’s Winter 2022 batch and has a small team of about seven members actively developing its AI assistant platform.