MadeiraMadeira

MadeiraMadeira is Brazil's leading e-commerce platform for home furnishings, decor, building materials, and appliances. Founded in 2009 by Daniel and Marcelo Scandian, the company operates as a hybrid online marketplace and retailer, offering over 1.5 million products from various sellers and its own private label brands, such as CabeCasa. Its mission is to help customers create their dream homes with a wide selection of products and convenient delivery across Brazil. The product range includes furniture, home decor, windows, doors, beds, lamps, and building materials, serving millions of customers nationwide. MadeiraMadeira has transitioned from a dropshipping model to owning physical distribution centers and a logistics network, enhancing order fulfillment and customer service. The company also employs an omnichannel strategy with over 60 physical "guide stores" across Brazil, allowing customers to view products and gather inspiration while making purchases online. Headquartered in Curitiba, MadeiraMadeira has a workforce of over 1,300 and is valued at around $1 billion.