Strategy

Strategy Inc. is an American public company based in Tysons Corner, Virginia, founded in 1989. Formerly known as MicroStrategy, the company rebranded in February 2025. It specializes in cloud-native, AI-powered enterprise analytics software and business intelligence solutions, serving thousands of global customers. Strategy is recognized as the world's first and largest Bitcoin Treasury company, holding significant cryptocurrency assets. The company offers an AI+BI platform that provides governed insights and analytics at enterprise scale. Key features include the Universal Intelligence Layer, which optimizes data access and enhances AI readiness, and the AI-Powered Enterprise Analytics Platform, which integrates native AI for customized insights and dashboards. Strategy's tools are designed for various industries, including financial services, healthcare, and retail, focusing on data integration and AI-enhanced decision-making.