Petra Brands

Petra Brands is a global brand incubator based in Redlands, California, established in 2017. The company focuses on creating, scaling, and launching consumer-oriented brands across various sectors, including beauty, wellness, pet care, party supplies, lifestyle, toys and games, home decor, tools, and sustainable products. With a presence in five countries and a team of 51-200 employees, Petra Brands utilizes data-driven innovation and in-house expertise to manage the entire product lifecycle, from market analysis to logistics. The company incubates a diverse portfolio of brands, such as House of Party for party supplies, Roofus for pet care, and Luna Naturals for beauty and wellness. Petra Brands emphasizes design-forward and eco-conscious products, optimizing them for major e-commerce platforms. As a full-service incubator, it offers services in branding, product development, e-commerce optimization, and logistics, catering to a wide range of clients from startups to larger companies.