Rare Carat

Rare Carat is an online marketplace focused on diamond engagement rings, providing users with unbiased advice and price transparency. The platform aggregates listings from various retailers, allowing shoppers to compare diamonds based on price, shape, carat, and quality. Founded in 2016, Rare Carat has quickly established itself as a leading resource in the diamond retail industry, operating with a 'managed marketplace' model that emphasizes competitive pricing and quality assurance. The platform features advanced tools powered by AI and machine learning to guide users in their purchasing decisions. It offers educational resources, gemologist reviews, and a chatbot named Rocky to assist shoppers. Rare Carat also emphasizes ethical transparency through partnerships, such as with Everledger for blockchain supply chain tracking. With a mission to educate millennial shoppers, Rare Carat aims to simplify the diamond-buying process and instill confidence in consumers.