Relay Commerce

Relay Commerce is a New York-based e-commerce software holding company founded in 2021. It specializes in acquiring and operating SaaS businesses that provide scaling solutions for merchants. The company focuses on personalized messaging, social commerce, and customer retention, helping over 35,000 merchants enhance their e-commerce operations. With a team of 49 employees, Relay Commerce positions itself as a revenue partner, complementing in-house teams by managing tool setup and optimization. The company has raised a total of $54 million in funding, which supports its mission to drive significant growth for its clients. Its suite of tools includes personalized messaging for conversions, social commerce solutions for building brand trust, and customer retention insights to encourage repeat purchases. Notable products include Relo, a repeat revenue platform for Shopify brands, and BookThatApp, a booking engine for various services within Shopify stores.