Riogrande

Riogrande YCS20 is an e-commerce company based in Mexico City, founded in 2020. It specializes in buying, building, and growing direct-to-consumer (D2C) brands across Latin America, particularly in the home goods, kitchen, and beauty sectors. As a brand incubator and aggregator, Riogrande focuses on developing local brands to cater to the growing e-commerce market in the region. The company acquires small D2C brands or helps establish their online presence, scaling them primarily through platforms like Amazon. Riogrande targets middle-class and price-sensitive consumers in Latin America who prefer affordable, locally made products over more expensive imports. Founded by Tono Mandly and Federico Naides, the company has secured significant funding, including a $12 million seed round, to support technology development and further acquisitions. Riogrande aims for substantial growth, with a target of $1 billion in revenue and strong profitability margins.