Ruuf

Ruuf is a Chilean company founded in 2022 that operates a managed marketplace focused on residential solar energy in Latin America. It connects homeowners, solar panel installers, and lenders through a digital platform designed to facilitate the adoption of solar energy systems. Ruuf's core service is a financing solution that addresses the upfront cost barrier for homeowners wishing to install photovoltaic solar panels. They offer Chile’s first solar loan product with zero upfront costs, allowing customers to finance installations through monthly payments that are approximately half of their previous electricity bills. The company has developed proprietary technology, including an algorithm named Vlad, which estimates the cost and materials required for solar projects. This tool supports efficient project planning and cost transparency. As of 2025, Ruuf has achieved significant scale, covering about 91% of Chile’s population and installing over 5 megawatts of residential solar capacity. Their efforts have helped clients avoid more than 3,000 tons of CO2 equivalent emissions and save over 2 million USD in total energy costs. Ruuf aims to streamline the process of going solar and expand access to clean energy financing for homeowners in Chile.