Varicent

Varicent is a Toronto-based SaaS company that specializes in sales performance management (SPM) software. Founded in 2005, Varicent provides tools for sales planning, execution, variable pay, and incentive compensation management. The company aims to help revenue leaders drive growth through configurable solutions suitable for any industry or compensation model. Varicent has a rich history of innovation in the SPM space, having pioneered incentive compensation software that automates the creation, calculation, analysis, and distribution of sales incentive plans. The company has experienced significant growth, expanding its workforce from around 120 to over 700 employees since its divestment from IBM in 2020. Under the leadership of CEO Marc Altshuller, Varicent continues to enhance its offerings with AI and analytics integrations, including tools from its acquisition of Symon.AI. Varicent's software solutions are designed for mid-market and enterprise companies, focusing on optimizing sales performance and supporting complex compensation plans.