Zup Innovation

Zup Innovation is a Brazilian technology company based in Uberlândia, Minas Gerais. It specializes in digital transformation and AI-driven solutions for large enterprises. The company focuses on helping organizations build secure and effective AI journeys, impacting thousands of users and generating value for major corporations. Founded about a decade ago, Zup initially operated in the B2C e-commerce space before shifting to B2B services. A significant milestone was its partnership with Natura in 2013, where Zup delivered a comprehensive digitalization strategy. The company has since collaborated with major financial institutions, including Itaú, Brazil's largest bank. Zup offers a range of services, including digital transformation consulting, data science services, and AI journey development. Its proprietary products include Real Wave, a microservices platform for faster digital product development, and Zup Labs, a research laboratory focused on generative AI solutions. The company serves around 1.5 million users annually and has mapped an ecosystem of over 36,000 startups.