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Usercentrics GmbH is a Munich-based enterprise software company founded in 2017. It specializes in consent management platforms (CMPs) that help businesses collect, manage, and document user consents and preferences across various digital platforms, ensuring compliance with global privacy regulations. The company supports over 900,000 websites in more than 180 countries and processes over 10 billion consents monthly. Usercentrics offers a range of customizable CMP solutions for small to medium-sized businesses and enterprises. Their products include the Usercentrics Web CMP and Cookiebot CMP for web solutions, the Usercentrics App CMP for mobile applications, and the Usercentrics TV CMP for connected TVs. They also provide a Preference Management Platform to centralize data consents and various additional tools such as a consent management API and a privacy policy generator. Usercentrics is recognized as a leader in the consent management space and focuses on compliance with regulations like GDPR and CCPA.
mediasmart is a unified programmatic advertising platform that helps advertisers, trading desks, and agencies connect with target audiences across various screens. With a presence in over 150 countries, the company processes more than 54 billion bid offers daily and serves a wide range of global clients. mediasmart is part of the Affle group and has received accolades for its innovative approach to adtech, including a Silver award at DigiPlus Fest 2023. The platform offers several key solutions, including Connected TV Sync for harmonizing advertising campaigns across devices, mobile advertising for effective audience targeting, and omnichannel targeting for creating unified consumer journeys. Additional features include incrementality measurement for offline conversions, digital out-of-home advertising capabilities, and real-time optimization with advanced data analytics. mediasmart also provides flexible deployment options and a user-friendly interface, supported by a global team.