Placer.ai
Santa Cruz, United States650 employees Placer.ai is a location intelligence platform founded in 2018 and based in Covina, California. The company utilizes machine learning and anonymized mobile device data to provide detailed foot traffic analytics, visitation patterns, demographics, and market insights for various sectors, including retail, commercial real estate, hospitality, and civic organizations. With over 4,000 customers, Placer.ai has achieved significant growth, reaching $100 million in annual recurring revenue by 2024. The core Placer.ai platform features a user-friendly dashboard that offers monthly updates and visualizations. It provides insights into foot traffic metrics, trade areas, audience demographics, competitive analysis, and property vicinity data. The platform supports sectors like retail and real estate with tools for site selection and tenant optimization, while also assisting civic and economic development efforts by measuring tourism success and local economic impact. Placer.ai emphasizes accuracy, privacy, and seamless data integration, making it a trusted resource for actionable intelligence across various industries.
