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Freestar is an advertising technology company that specializes in programmatic monetization solutions for digital media publishers, e-commerce sites, and app developers. The company helps clients maximize ad revenue through a combination of header bidding, private marketplace deals, and unified analytics platforms. Freestar operates as a publisher-first partner, focusing on optimizing revenue while ensuring a seamless user experience. The company offers a range of customizable ad stack solutions, including a header bidding wrapper, AMP solutions for mobile pages, and an in-app mediation platform. Their unified analytics dashboard provides real-time metrics and insights, allowing clients to track performance effectively. Freestar also emphasizes support through onboarding, ad layout optimization, and traffic growth strategies. With partnerships that include major players like Google and Amazon, Freestar delivers billions of ads monthly and reaches a significant portion of U.S. internet users, making it a key player in the advertising technology landscape.
mediasmart is a unified programmatic advertising platform that helps advertisers, trading desks, and agencies connect with target audiences across various screens. With a presence in over 150 countries, the company processes more than 54 billion bid offers daily and serves a wide range of global clients. mediasmart is part of the Affle group and has received accolades for its innovative approach to adtech, including a Silver award at DigiPlus Fest 2023. The platform offers several key solutions, including Connected TV Sync for harmonizing advertising campaigns across devices, mobile advertising for effective audience targeting, and omnichannel targeting for creating unified consumer journeys. Additional features include incrementality measurement for offline conversions, digital out-of-home advertising capabilities, and real-time optimization with advanced data analytics. mediasmart also provides flexible deployment options and a user-friendly interface, supported by a global team.