TheSoul Group
Agios Athanasios, Cyprus1000 employees TheSoul Group, also known as TheSoul Publishing, is a global digital media company founded in 2016 and based in Limassol, Cyprus. The company specializes in digital content production, talent management, and creator financial services. With over 100 billion monthly social media views and 2.5 billion subscribers across platforms like YouTube, Facebook, Instagram, Snap, and TikTok, TheSoul Group has established itself as a leader in the creator business space. The company produces around 1,500 videos monthly in 19 languages across 100 channel brands, including popular names like 5-Minute Crafts and Bright Side. TheSoul Group employs over 2,100 people across more than 70 countries, fostering a remote-first culture that emphasizes creativity and collaboration. Key offerings include talent management through Underscore Talent, creator financial services via Mediacube, music promotion with TheSoul Sound, and brand content through TheSoul Creative Agency. The company continues to innovate and expand its services, driving viral success for creators and brands worldwide.