Fintech POM Sr. Analyst - Marketing

Manage and analyze the performance of paid media campaigns to attract new users to the Mercado Pago app. Suggest optimization actions based on key performance indicators, validate hypotheses, and propose A/B tests to improve efficiency. Ensure the excellence of execution by validating campaign configurations and analyzing results. Generate performance reports and interact with partners like Facebook and Google for continuous improvement.

Experience in performance marketing, CRM, or Growth is desirable, or in areas with a strong analytical focus such as Data Analysis or Product Analysis. Bachelor's degree in Engineering, Economics, or related fields, with knowledge of Google Ads, Facebook Ads, programmatic networks, and TikTok Ads for app campaigns being a plus. Proficiency in Tableau and SQL, and solid understanding of digital marketing concepts like ROAS, LTV, CPM, and CPA.

Be part of an entrepreneurial company that values long-term thinking and offers opportunities for development in a challenging environment. Work with excellent professionals in a great work atmosphere that fosters learning and growth.