Especialista de Branding

Develop and maintain brand strategies for Arco's portfolio, ensuring alignment with brand architecture and strategic coherence. Support the planning and management of annual and quarterly brand calendars, focusing on key educational moments. Monitor market trends and brand performance indicators to identify opportunities for enhancing brand reputation and preference.

Previous experience in branding teams. Solid knowledge of brand positioning, narrative construction, and integrated campaigns. Strong analytical skills combined with strategic vision and careful execution.

Offers a food allowance and/or meal vouchers, health and dental insurance, transportation for on-site and hybrid roles, extended maternity and paternity leave, childcare assistance, health partnerships, educational incentives, discounts on air travel, and access to educational materials for employees' children.