Small and Medium Business Latin-American Marketing

Define and lead Pan HP LATAM strategy for SMB aligning objectives with global, regional, and local teams. Manage budgets and cascade strategies across LATAM countries. Drive regional campaigns, adapting global initiatives for local relevance and impact. Optimize digital and channel experiences, including landing pages, content, and performance.

10+ years of experience in strategic marketing, planning, and regional execution. Proven experience in SMB, channel, and online marketing. Fluency in English and Spanish (Portuguese is a plus). Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.