Media Strategy & Investment Manager
Plata CardCore Responsibilities
Design and execute on/offline media investment strategies based on TRPs, CPR, CPA, incremental reach, and efficiency metrics. Lead the media plan, maximizing effective reach, optimal frequency, and cross-channel synergies between ATL and digital. Analyze data from HR Ratings, TGI, Nielsen, Comscore, and other market sources to recommend the optimal media and format mix.
Requirements
4+ years of experience in media planning, media strategy, and/or media buying. Strong agency background (media agencies preferred), with the ability to operate independently without relying entirely on agencies. Highly analytical and structured mindset, comfortable working with numbers and performance metrics.
Key Skills & Technologies
Additional Information
Experience Level
Mid-Level
Job Language
English
Employment Type
Full-time
Work Mode
Remote