Analista Produtos Azul Viagens Pl - Ats

Study customer profiles by product, sales channel, and campaign to identify behavior patterns and targeted offer opportunities. Propose segmentations and prioritize audiences based on lifecycle analysis. Design segmented communication actions for each customer profile in collaboration with the CRM team and evaluate the results to adjust strategies.

Bachelor's degree in Administration, Marketing, Engineering, or related fields. Previous experience with CRM, customer segmentation, or customer lifecycle management. Proficiency in generative AI tools for productivity and analysis.