Analista de Governança de Marketing Sênior

Build and enhance governance rules for PicPay's communication channels, developing projects and monitoring CRM campaign performance. Define and optimize critical communication KPIs, transforming data into strategic insights for business decisions. Guide business units in executing CRM campaigns, ensuring brand alignment and cross-channel consistency. Identify opportunities for intelligent automation and produce analyses and reports that translate data into actionable recommendations.

Bachelor's degree in Marketing, Advertising, Communication, Projects, or related fields. Previous experience in Growth and/or CRM roles, preferably in results analysis and communication channel management. Strong ability to structure processes, documentation, and workflows. Proficiency in report creation and presentations, with excellent communication and interpersonal skills.