What You'll Do
Create and implement data-driven CRM strategies for the entire customer lifecycle, including acquisition, onboarding, engagement, retention, and loyalty. Utilize Salesforce Data 360 to consolidate customer insights and identify personalization opportunities across various channels. Orchestrate campaigns in Salesforce Marketing Cloud, integrating data and dynamic content to generate personalized customer journeys.
What We're Looking For
Bachelor's degree in Advertising, Public Relations, Marketing, Administration, or related fields. Minimum of 4 years of experience in CRM, Direct Marketing, or Personalization, with a proven track record in lifecycle strategies and loyalty. Experience with Salesforce platforms (Data 360, Marketing Cloud, Journey Builder) and customer segmentation techniques.
Key Skills & Technologies
Additional Information
Experience Level
Mid-Level
Job Language
Portuguese
Employment Type
Full-time
Work Mode
Remote