Sr Marketing Brand Manager

Define and execute the bimarca branding strategy in Mexico, focusing on positioning, awareness, and differentiation. Manage the brand budget prioritizing high-impact investments. Negotiate and close strategic alliances, sponsorships, and placements to amplify presence. Lead the relationship with agencies and suppliers, ensuring creative excellence and media efficiency.

Senior experience in branding and strategic marketing, with management of significant teams and budgets. Strong knowledge of media planning and buying, including programmatic and digital channels. Proven track record in developing impactful alliances, sponsorships, or placements. Must be based in Mexico.