Especialista de Branding para Mercado Pago

Develop strategic branding and positioning plans for Mercado Pago Argentina, coordinating with Branding Corp, creative agencies, and business units. Manage end-to-end communication campaigns, including sponsorships and social media activations, ensuring alignment with brand guidelines. Analyze the impact of branding campaigns on brand perception and business indicators, generating actionable insights for strategic decision-making.

5 years of experience in branding and brand positioning, preferably in consumer goods, fintech, or banking. Experience managing creative and media agencies, including negotiation and project coordination. Proficiency in analytical tools and artificial intelligence applied to marketing operations and measurement.

Be part of an entrepreneurial company that values long-term thinking and offers opportunities for growth and challenging projects. Work in a great team environment with all the necessary resources for a positive experience.