Demand Generation Lead

Own paid media as Addi’s merchant acquisition engine. Restore paid inbound lead volume by auditing and rebuilding account structure, tags, and UTMs. Significantly reduce cost per acquired merchant by reallocating budget and testing creative and offers. Build one measured funnel from impression to first origination by cleaning GTM/GA4 tracking and reporting cost per qualified lead.

5 to 8 years in performance marketing, paid acquisition, or demand generation. Proven experience owning a paid acquisition number and managing a meaningful monthly paid budget. Hands-on ability to run performance channels, specifically in Google Ads and Meta Ads Manager. Experience with full-funnel measurement and basic SQL.

Competitive compensation with a generous salary and equity in the company. Unparalleled growth opportunity in a fast-scaling fintech environment. Work alongside top-tier talent in a culture focused on excellence and collaboration.