Coordenador de CRM Lifecycle

Lead the CRM Lifecycle structure for a portfolio of 5 products, focusing on lifecycle strategies such as onboarding, engagement, retention, and churn prevention. Coordinate the planning and execution of multichannel campaigns and journeys, and develop segmentations and automations aimed at personalization and performance. Monitor CRM KPIs and business metrics, proposing continuous optimizations based on data.

Previous experience with CRM, Lifecycle, or Growth strategies. Experience in leading teams and managing priorities. Strong analytical skills with the ability to translate data into actionable insights. Knowledge of CRM metrics, relationship funnels, and conversion strategies.

Collaborative and innovative work environment with space for autonomy and development. Multidisciplinary and diverse teams. Continuous development culture and dynamic projects impacting millions of customers.