Senior Lifecycle Specialist

Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan. Continuously refine multi-channel communications and develop retention strategies to enhance customer experience. Support the CRM Manager in defining the customer lifecycle and contact strategies across all touch-points.

3+ years of experience in Digital Marketing and CRM, with a focus on mobile and web environments. Experience with Salesforce Marketing Cloud and ESPs like Mailchimp or Sendgrid. Proficient in HTML and possess good copywriting skills.