What You'll Do
Review, restructure, and validate tagging architecture and conversions via Google Tag Manager for B2B funnel tracking. Lead planning, execution, and advanced optimization of campaigns in Google Ads and Meta Ads focusing on SQL, CAC, LTV/CAC, and ROAS. Develop strategic performance dashboards and present actionable insights based on validated tracking to leadership and stakeholders.
What We're Looking For
Advanced knowledge of Google Tag Manager, including custom event configuration and debugging. Experience with Appsflyer or another mobile measurement platform for mobile attribution and in-app event tracking. Strong analytical skills with the ability to structure and analyze incremental tests and interpret results for Marketing Mix Modeling.
Key Skills & Technologies
Additional Information
Experience Level
Senior
Job Language
Portuguese
Employment Type
Full-time
Work Mode
Remote