Espec Customer Interaction III

Structure and conduct the digital media strategy, defining audience, channels, budget, period, tests, messages, and communications for campaigns. Manage digital campaigns strategically, monitoring performance metrics to identify optimization opportunities. Adjust strategies based on results, including budget and audience targeting.

Previous experience with digital performance media. Mandatory knowledge of Google Ads, Meta Business Manager, and Google Analytics. Strong familiarity with performance metrics such as conversion rates and cost per conversion.