Rider Brand Sr Analyst

Manage end-to-end acquisition and re-engagement campaigns on Meta Ads and Google Ads, including planning, setup, tracking, optimization, and results analysis. Design audience segmentation strategies based on business objectives and operational needs. Analyze campaign performance and identify optimization opportunities across audiences, investment, formats, messages, and creatives.

Experience managing performance digital campaigns hands-on. Proficiency with Meta Ads and Google Ads. Knowledge of paid media strategies, acquisition, remarketing, audience segmentation, and campaign optimization. Familiarity with performance metrics such as CPL, CTR, CPC, CPA, conversion rate, and ROAS.