Authentic Brands Group
New York, United States640 employeesFounded 2010
Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment platform based in New York City. Founded in 2010 by Jamie Salter, ABG specializes in acquiring and revitalizing underperforming consumer brands and celebrity likenesses. The company operates an asset-light business model, focusing on brand storytelling, licensing, and marketing strategy while partnering with manufacturers and retailers to bring its brands to market. ABG manages a diverse portfolio of over 5
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