Frubana

Frubana is a Latin American e-commerce platform established in 2018, focusing on the restaurant industry. It operates primarily in Brazil, connecting farmers directly with restaurant owners to provide a wide range of fresh produce, consumer packaged goods, and restaurant supplies. The company aims to make food more affordable and accessible by vertically integrating the supply chain, which helps reduce food waste and ensures transparent pricing and efficient delivery. Frubana sources fresh fruits, vegetables, and other food products directly from farmers, aggregates them in regional distribution centers, and delivers them to restaurants using intelligent routing systems. This model significantly minimizes waste, with only 1-2% of tonnage lost compared to over 50% in traditional supply chains. Additionally, Frubana offers embedded financing solutions, such as working capital loans through its Frupay program, to support small-scale restaurant owners. With rapid growth and strong investor backing, Frubana is recognized as a leader in the B2B farm produce e-commerce sector in Brazil.