Trela

Trela is a Brazilian grocery delivery company based in São Paulo, founded in 2020. It operates as an end-to-end marketplace, connecting suppliers of healthy groceries directly to customers' homes. Trela focuses on providing a wide assortment of fresh, high-quality food products, including produce, dairy, meats, frozen meals, bakery items, snacks, and beverages, all at competitive prices. The company aims to help people eat better by leveraging a technology-driven supply chain model that maximizes freshness and minimizes waste. Trela delivers groceries directly to urban consumers in São Paulo, emphasizing convenience and quality. It has achieved a high Net Promoter Score (NPS) of 91, indicating strong customer satisfaction and loyalty. To enhance the shopping experience, Trela uses machine learning algorithms for personalized product recommendations, which have increased average order value and repeat purchases. Backed by notable investors such as SoftBank and Y Combinator, Trela has a team of around 120 employees, primarily working remotely.