Similarweb

Similarweb is a digital intelligence company that offers market insights and competitive analysis tools for businesses globally. Founded in 2007 in Tel Aviv, Israel, it became publicly traded on the New York Stock Exchange in 2021. The company employs over 1,000 people across six continents. Similarweb's mission is to provide accurate and actionable digital data to help businesses succeed in their markets. The platform analyzes a vast array of datasets, including over 100 million websites, 4 million apps, and 250 million display ads, among others. It supports various use cases such as digital marketing, sales, investing, and eCommerce. The company also employs a product-led growth strategy, offering free tools like traffic analysis and browser extensions to engage users. In 2022, Similarweb expanded its capabilities by acquiring Rank Ranger, enhancing its SEO and competitive analysis offerings.