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Grupo Boticário is a prominent Brazilian cosmetics holding company, established in 2010 as a reorganization of the original O Boticário brand, which began in 1977. It operates as the world's largest beauty franchise, with over 4,000 stores across Brazil and more than 50 countries. The company focuses on cosmetics, perfumes, and makeup, utilizing a multibrand and multichannel approach to reach a diverse customer base. The group encompasses 15 beauty brands, including O Boticário, Eudora, and Que
Natura is a leading beauty and personal care company based in São Paulo, Brazil. Founded in 1969, it operates as Natura Cosméticos S.A. and is part of the Natura &Co group, which includes brands like Avon and The Body Shop. The company is known for its commitment to sustainability and biodiversity, being the first publicly traded company to achieve B Corp certification in 2014. Natura has been carbon neutral since 2007 and aims for net-zero emissions by 2030. Natura offers a diverse range of cr