Grupo Boticário

Grupo Boticário is a prominent Brazilian cosmetics holding company, established in 2010 as a reorganization of the original O Boticário brand, which began in 1977. It operates as the world's largest beauty franchise, with over 4,000 stores across Brazil and more than 50 countries. The company focuses on cosmetics, perfumes, and makeup, utilizing a multibrand and multichannel approach to reach a diverse customer base. The group encompasses 15 beauty brands, including O Boticário, Eudora, and Que