Marketing Operations Specialist

Key Responsibilities:

Marketing Platform & Campaign Setup

Set up and support new marketing platforms and campaigns across multiple channels.
Work with marketing initiatives across Google, including PPC, Local Services Ads (LSA), Google Business Profile optimization, and SEO.
Support the setup and organization of lead generation platforms such as Angi, HomeAdvisor, Yelp, and other relevant lead aggregators.
Assist with social media advertising, content initiatives, direct mail campaigns, and other customer acquisition channels.
Help ensure new marketing campaigns, tools, and platforms are properly implemented and ready to track performance.

Marketing Operations & Coordination

Coordinate multiple marketing initiatives and help keep projects moving across different channels and platforms.
Organize marketing workflows, timelines, and campaign-related activities.
Work with internal teams and external partners to ensure campaigns and marketing initiatives are launched correctly.
Help identify gaps, missing information, or operational issues that could affect campaign performance or reporting.

Reporting, Tracking & ROI

Build and maintain a dedicated marketing dashboard to track campaign performance and return on investment.
Monitor results across different channels and help organize data into clear, actionable reporting.
Track key metrics such as marketing spend, leads, conversions, and ROI.
Help ensure the company has visibility into which marketing channels and campaigns are performing well and where adjustments may be needed.
Provide clear updates and insights based on campaign performance and available data.

POSITION: Marketing Operations Specialist
Location: Remote (LATAM Preferred)
Schedule: Monday to Friday, aligned with U.S. business hours
Compensation: 2000 – 2500 USD/month

Note: Independent contractor position

WE'RE LOOKING FOR SOMEONE WHO HAS:

• Marketing Platform & Campaign Setup Set up and support new marketing platforms and campaigns across multiple channels.
• Work with marketing initiatives across Google, including PPC, Local Services Ads (LSA), Google Business Profile optimization, and SEO.
• Support the setup and organization of lead generation platforms such as Angi, HomeAdvisor, Yelp, and other relevant lead aggregators.
• Assist with social media advertising, content initiatives, direct mail campaigns, and other customer acquisition channels.
• Help ensure new marketing campaigns, tools, and platforms are properly implemented and ready to track performance.
• Marketing Operations & Coordination Coordinate multiple marketing initiatives and help keep projects moving across different channels and platforms.
• Organize marketing workflows, timelines, and campaign-related activities.
• Work with internal teams and external partners to ensure campaigns and marketing initiatives are launched correctly.
• Help identify gaps, missing information, or operational issues that could affect campaign performance or reporting.
• Reporting, Tracking & ROI Build and maintain a dedicated marketing dashboard to track campaign performance and return on investment.
• Monitor results across different channels and help organize data into clear, actionable reporting.
• Track key metrics such as marketing spend, leads, conversions, and ROI.
• Help ensure the company has visibility into which marketing channels and campaigns are performing well and where adjustments may be needed.
• Provide clear updates and insights based on campaign performance and available data.

If you meet these requirements, we'd love to receive your application.