Market Intelligence Specialist
ExperianWhat You'll Do
Validate market viability by participating in early stages using Athena methodology. Propose and support definitions on target audience, pricing, channels, and competitive differentiators during GTM design. Measure post-launch performance, analyze market signals, and recommend adjustments in messaging, channels, ICP, pricing, or positioning.
What We're Looking For
Bachelor's degree in Industrial Engineering, Business Administration, Social Communication, Anthropology, Economics, or related fields. Desirable specialization or master's degree in Strategic Marketing, Market Research, or Consumer Insights. Strong analytical skills and ability to synthesize data into actionable insights.
Additional Information
Experience Level
Mid-Level
Employment Type
permanent
Work Mode
Remote