Analista Senior de Engagement Marketing para Fintech

Lead the design and implementation of communication strategies through push notifications, emails, and gamification to enhance user activation and retention. Design and execute A/B experiments, evaluate their performance, and coordinate communication strategies with business and operational marketing teams. Analyze user behavior and monitor key retention metrics to identify early signs of inactivity and transform data into actionable insights.

4+ years of experience in designing and implementing CRM, engagement, or user communication strategies in digital environments or mobile applications. Proficient in SQL at an intermediate-advanced level for data extraction and analysis. Solid experience in designing and analyzing A/B experiments and making data-driven decisions. Knowledge of AI tools for process optimization and strategy design is desirable.

Hybrid work arrangement. Opportunity to work in a dynamic and enjoyable environment focused on personal growth and technology.