Director of Growth Analytics
FreebirdCore Responsibilities
This role involves owning the growth measurement foundation, ensuring tracking and attribution integrity across various platforms, and leading the roadmap for Marketing Mix Modeling (MMM) and incrementality testing. The director will also build a centralized data source of truth and deliver full-funnel visibility to drive actionable insights.
Requirements
Candidates must have 7 to 10+ years in growth or marketing analytics, preferably in high-velocity DTC environments, with proven experience owning the end-to-end growth measurement function. Strong expertise in paid media analytics, operationalizing MMM/incrementality, and deep knowledge of tracking systems like GA4 and UTMs are essential.
Key Skills & Technologies
Additional Information
Experience Level
10+
Job Language
English
Work Mode
Remote